Design Brief

Design is a very subjective process. We will need to work closely so I can 100% understand your business and the direction you want to take it. If you don’t have a stablished business yet, part of my job is to help you achieve clarity about your brand identity visuals... so let’s start!

Below is a short questionnaire that will help us with the design process. Still, if you feel overwhelmed, don’t worry! You can send the form with the questions that are easy to answer and send later the remaining questions.


A logo that includes a bold selling point is a constant reminder of why customers should try your product. If done right, taglines offer a glimpse of your brand perspective. In other words, they add context, so people know how to interpret your marketing messages. But! never add a tagline to your logo simply for the sake of having one. If you can’t come up with a phrase that’s distinct enough to attract your target audience, you’re better off without one for now.
Remember this is not your corporate 'About' page. Instead, this should be on the lines of your elevator pitch. If you had just 30 seconds to explain your product/services to a customer, what would you say?
People connect through stories. Storytelling is an effective way to create and sell a brand image.
6. Choose at least 5 adjectives/words that best describe your company's logo. If you want to add your own words, use the space below the list.
This is an important part - the words you choose when thinking of your logo design convey a lot of meaning regarding how you see your business, or how you want to see yourself as the business owner.
The brand identity should take that into account. Knowing your ideal customer makes your brand highly visible, different, memorable and much loved by your ideal target customer, who is aware of the problem and already looking for a solution that you can solve. If you already have an ideal customer profile, please share. If you haven't thought about it yet, don't worry! I've included the following prompts to help you: - Name? Age? Gender? - What industry do they work in? OR do they work at all? - What are they passionate about in business? - What does their personal life look like? Where are they located? What is their marital status? Kids? - What are their hobbies and interests? What are they passionate about in life? - What are their favorite brands and shops? E.G. magazines, websites, online stores, products, etc - What are their core values and personal goals? - Who do they look up to? - What is one of their biggest struggles in life? At home, work, in general, etc - A very important final question: What is it their problem that you’re going to provide a solution for?
9. Your aesthetic preferences: